Introduction to Menu Engineering – WB03

Menu engineering is the process of improving profitability through menu analysis and redesign.

On this two-week course, you’ll explore the basics of menu engineering and analysis. You’ll learn how data interpretation and creative menu design can be used to boost sales and maximise profits.

Create menu design ideas by interpreting sales data and highlight your best-selling dishes

For an engineered menu to be successful, it must be based on in-depth, statistical analysis.

On this course, you’ll learn to gather meaningful statistical data to optimise your menu. With this knowledge, you’ll be able to judge whether items on your menu should be promoted or replaced based on profitability and popularity.

Learn how to use statistical analysis to improve food costing and profitability

With the global rise of food costs, having a handle on these increases will allow you to make decisions on whether once profitable items are no longer viable and assess alternatives for your menu.

Having delved into the data, you’ll be able to optimise food costing controls and menu costing more widely.

Discover how menu engineering can enhance your customer experience management

Customers generally spend a couple of minutes looking at a menu before making their decision. This means you need to guide your customer to items, at only a glance.

On this course, you’ll analyse menu examples and examine ways in which a well-designed menu can appeal to your chosen customer base. This will allow your menu to become an integral part of the overall customer experience, reflecting your brand and its values.

By the end of this course, you’ll be able to interpret data to create menus that draw the customer’s eye to your most profitable dishes and encourage these to align with your most popular items too.